NQR Packs

I never set out to start a candy brand.
Back in 2020, I was just a mum in my kitchen, experimenting with sugar, agar, and an idea:
“Maybe if I created something nobody else was making, it would stand out.”What started as a little creative escape quickly became an obsession. I became hooked on perfecting this unique Japanese crystal candy — sweets that looked like edible jewels, with their sparkling shells and soft, jelly-like centres.
Before I knew it, I wasn’t just making candy. I was building a community. Families, mums, kids, and even grandparents were falling in love with Bak’d. Not just because of how our candies look, but because of how they make you feel: nostalgic, delighted, a little bit sparkly inside.
People weren’t chasing another mass-produced sweet from the supermarket shelf. They wanted something special. Something handmade. Something that carried love, care, and joy in every piece.
That’s what Bak’d was built on: creating magical little moments for real people.
Treats that are vegan, gluten-free, and safe to share with your loved ones
Handmade with care — never rushed or machine-produced
Candies that feel more like gifts, crafted to bring wonder and surprise
I’m not here to churn out “just another lolly.” I’m here to create timeless treats that remind you that life is worth celebrating, even on the busiest, hardest days.
Because you deserve candy that loves you back.
If you choose to purchase from Bak’d, please know that I am forever grateful.
Never in my wildest dreams did I think that a tiny kitchen project would grow into Australia’s biggest crystal candy brand — or more importantly, into such a beautiful community of people who’ve supported us from day one.
Bak’d has come this far only because of people like you — people who took a chance on a small family-run brand, people who believed in our candy, and in us.
From the bottom of my heart, thank you for being here, for supporting our dream, and for sharing in the sparkle.
— Sarah
 Founder, Bak’d